Community Engagement and Outreach Resource
Tynesia Fields, MPA
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About This Core
The vision of the Community Engagement and Outreach Resource (CEOR) as part of the LA CaTS Center is to build upon currently used effective community outreach approaches employed at several participating Louisiana academic institutions to include the use of core principles of community-based participatory research (CBPR) to foster community engagement with communities to identify mutually beneficial research collaborations. The core principles of CBPR are bi-directional communication, joint problem solving, decision-making, and product sharing between the communities and academic, clinical, or research institutions. In addition, the CEOR will play an important role in supporting participant recruitment in traditional studies, and providing technical assistance to Community Advisory Boards in Baton Rouge and New Orleans, the various LA CaTS Key Component Activities and investigators, and the community. Specifically, the CEOR will provide tailored technical support to investigators at active COBRE and INBRE programs. Provision of technical assistance regarding the use of community-based participatory principles will improve quality and maintenance of effective training and capacity building, community involvement in designing interventions, and partnerships with the diverse populations throughout the state. The CEOR will work closely with cores to situate joint achievement of objectives for each respective resource. Specifically, the CEOR will work with the Health Literacy Core to disseminate language-, age-, and reading-level appropriate health information; Cyberinfrastructure Enhancement to disseminate information; and the Clinical Research Resources in recruiting participants in research studies.
The objective of the CEOR is to:
- Establish an integrated community-academic research network to support community outreach to enhance recruitment and community engagement for community-based participatory research.
- Build capacity (knowledge and skills) among research investigators participating as part of the COBREs and INBREs, community members, health systems, and potential research participants to conduct innovative and transformative research projects to address community health needs.
- Support recruitment goals by assisting the LA CaTS Resources and Cores, COBRE/INBRE investigators and communities to integrate community engagement principles into adopted community outreach efforts.
The Community Engagement and Outreach Resource is well positioned within the LA CaTS
Center structure to direct and to increase the level of involvement of our communities
in setting research priorities. Considerable expertise in all aspects of effective
communication with the differing populations in the state exists among the LA CaTS
partners. Crucially coupled with the other cores, Community Engagement and Outreach
expertise will be employed to maximize the ability of LA CaTS investigators to obtain
the confidence of communities, communicate research needs and best health practices,
obtain community priorities, and partner with communities to implement programs aimed
at reducing priority health disparities.
This effort will represent the first time in Louisiana that a statewide cooperative of academic institutions will engage in a true participatory process to integrate their respective community partnerships into meaningful community advisory boards, and as such, is highly innovative.